Workbook - Some Logos (Azzy)

I made some Logos that could go on the brochure or website to be able to link to other specific pages, like the Fair Trade website, Facebook and Twitter

Trying out some layouts of the 3 logos together and some words to go with them. I do like the 'Trust Us' because it goes with Follow us and Like us.

Workbook - Open Format & Some Poster Layout work (Azzy)

It was kind of difficult to come up with an open format that related to coffee, slavery and artists, so we just thought of a few that could be related in a way.

          - The badges dont work as well and people wouldn't really continue to use it unlike a coffee cup. Which for a lot of people, are used every day.

          - When people use a coffee cup that has a slavery/coffee image story it could remind them every time they have a coffee in the morning. Which could make them want to buy fair trade.

Some layout development. Found it pretty hard to try fit in the body copy and title. The last one was just trying to find an obvious grid layout ( but turned out pretty horrible )

Workbook - Immediate Developments of poster and brochure after critique in class (Lucas)

Feedback recieved in class showed me that i had imagery depicting to much slavery and barley any coffee. so i have reworked the poster and flyer with some new varied imagery.

Process - End of week 3

After Interim on Tuesday our feed back suggested that we need to refine our stylistic approach and settle on an angle/tone for our work. With a new goal in mind of art and slavery we began generating many poster concepts juxtaposing images of famous paintings depicting slavery to convey our message. We also generated a few possible brochure concepts in the new style and testing the waters a little on how it would be layed out and how the style would transfer between the different media. Finally we started work on our website, first with thumbnails and wire frames and finally produced a mock up using Dreamweaver, also testing how the new style would apply in a web context.

Interim was really helpful for us because it gave us a specific goal to focus on and the process of generating concepts and mock ups is always necessary to advance the project at this stage.  

Workbook - Brochure initial mock up (Lucas)

My first attempts of transferring the new style onto the brochure format. these a few trials and concpets

Workbook - Website Layout and mock-ups (Lucas)

Initial planning and website layout and i began work on the coding and applying the style in the web format. 

Workbook - 3 better refined concpets (Lucas)

My 3 favourates i took to class to gain feedback. These also have an early from of body copy. 

Workbook - Refinement of stylistic approach (Lucas)

After some one on one with the tutor i decided to focus more on our target audience and refine the style. These concepts juxtapose famous images depicting slavery and farming to connect the two themes to the audience (artists)

      

Process - Tuesday Week 3

Since Tuesday last week Lucas has produced lots of concepts focused on the message/theme and we both refined our mood boards. we selected our best 2 concepts and mocked them up to A3 using the style and colors of our mood boards. At the interim presentation our concepts and mood boards were critiqued by tutors and the class and we received a large amount of great feedback. The feedback has told us we need to focus on refining a specific style and decide on a particular theme. This critique has been an important part of the process because it allows us to develop and further our ideas positively.

Workbook - development of Concept after Interim (Lucas)

I was trying to combine our two styles and develop on the child labor theme at the same time. These are a the concepts i came up with. they take on a very bansky style. 

Workbook - Concepts for interim and feedback (Both)

The main concpets we presented for interim along with our mood boards. The coffee cup (Lucas) was done in the grunge style and talks about the slavery/child labour problem surrounding coffee.  

Workbook - Moodboards for interim (both)

Azzy and i both did seperate mood boards, one showing a more earthy, traditional, grunge and textured style. and one showing a more free flowing, expressive artistic style

Workbook - Concpets (Lucas)

Thumbnails, sketches and mock ups of some concpets for a visual idea/theme that we can later apply across the trans media down the road.