We have designed a ‘coffee break’ that attracts and
motivates artists and people who enjoy art to help make a difference toward
people living in conditions of forced labor. We paired images of famous
paintings depicting slavery with imagery related to coffee, this juxtaposition
highlights the link between the two themes forming a narrative implying coffee
has a direct connection to slavery. The rhetoric, combined with the heading
(consistent across all touch points) communicates the subject of child slavery
and forced labor on coffee farms. This core message, supported by the call to
action “Have a coffee break” communicates the power and impact an individual
can have toward another community through something as simple as a coffee
break. Beginning with a simple pairing of coffee and slavery, the narrative
grows across the touch points with imagery showing the broken slave chains and
later on, the positive outcomes.
Thursday, 16 October 2014
Sunday, 12 October 2014
Workbook - Mug Development (Azzy)
I have done a similar layout to the website banner, having three images in a sequence that create a narrative. For the Mugs i thought this would be appropriate because it is a smaller surface and three images would be just the right size.
We have chosen to do a positive narrative for the mugs, going from an image of slavery, then to coffee with the fair trade logo over the top (which in this layout would be centered in the middle of the mug) to the image of happy slaves/workers.
(the last image is a painting called "Slaves dance", we thought this was appropriate to tell the last part of the sequence.)
We have chosen to do a positive narrative for the mugs, going from an image of slavery, then to coffee with the fair trade logo over the top (which in this layout would be centered in the middle of the mug) to the image of happy slaves/workers.
(the last image is a painting called "Slaves dance", we thought this was appropriate to tell the last part of the sequence.)
I have created a 360(ish) view of the mug, to show how the design would wrap around the mug.
Workbook - Website Development - (both)
We have changed the banner to a more simple 3 image narrative. With a large white font in the middle, for readability on top of the images.
We have chosen to to a gradient as the background because the original coloured squares draw the attention away from the banner, it had to hierarchy. The simple gradient looks more professional and clean.
We have chosen to to a gradient as the background because the original coloured squares draw the attention away from the banner, it had to hierarchy. The simple gradient looks more professional and clean.
We did try out some coloured gradients but we both like the grey rather than the coloured, because the blue is quite over powering and the brown looks sort of menacing.
Workbook - Brochure Development Cover & Back - (Azzy)
I chose the best layouts from the previous developments and refined them close to what we think our final brochure is going to look like.
I have photoshopped the chain in one of our chosen art pieces to look like it is breaking. And have placed the word 'break' near it. So it connects the 'take a coffee break' and breaking the chains of slavery.I have also changed the little icons at the bottom of the back page slightly, by making the fonts the same size and making one of the symbols larger, just to help create some hierarchy but without over powering it.
Process - End of week 5
This week has consisted mostly of refining designs toward a finale. With a perticuler focus a getting the grids sorted on the brochure cover and giving the website a visual overhaul. We both made different covers for the brochure to gain feedback o which is working better, they are similer however and take a much simpler approach using one main image. The website banner has been redone using feedback recieved in class (to much awkward white spaces) and we have began work on a background to tie it all together.
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Workbook - Brochure & Website Developments (Azzy)
Website Development - Backgrounds
I've tried out a website layout that includes Lucas's Banner, but made the text box's white and the background black, I've tried to include some more colour, but it does look a bit too intense and not very professional.
I've tried out a website layout that includes Lucas's Banner, but made the text box's white and the background black, I've tried to include some more colour, but it does look a bit too intense and not very professional.
Brochure Development
I have also produced some variations for the brochure, the cover and the back, trying to get out of using initial squares, but still using a grid format.
Sunday, 5 October 2014
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Process - End of week 4
After exploring the grid and imagery on our posters we moved on to the flyer and website updating both with the our new take on the style and grid. we also explored a book style flyer apposed the double sided page we had done up till now. We also began sourcing content to add into our designs. At this point we feel we have covered a lot of ground and are now just massaging and developing our designs.
Friday, 3 October 2014
Thursday, 2 October 2014
Workbook - Collection of our sourced content (both)
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
Today, more than six million people – farmers, producers, workers and their families – in 70 countries benefit from the unique, independent Fairtrade system.
Fairtrade delivers a better deal for farmers and producers in the developing world through:
A fair and stable price for their produce (Fairtrade Minimum Price)
Security of long-term contracts
Investment in local community development
Improved working conditions
Environmentally sustainable farming methods
Support in gaining the knowledge and skills needed to operate successfully in the global economy
Passionate about Fairtrade? Are you organising an event or activity? If you are new to Fairtrade or are looking to get more involved, there are exciting and creative ways to inform your friends, family and community about Fairtrade and trade justice.
With every cup of Fairtrade coffee drunk, we are helping to make a difference to farmers and workers, their families and communities. With your involvement that number can grow.
Find out how you can get involved with Fairtrade at school, work, university or in your local community. Whether you are a heartened individual or part of a group, every voice and every action counts.
You have the power to do something amazing. The power to help farmers build better futures for themselves, and improve working conditions around the world.
Coffee break is your chance to learn about how fairtrade makes a difference and how you can take a stand agianst modern slavery.
There are many consequences of unfair trade. To begin with: child labor, worker exploitation, and climate change caused by pollution have devastating effects.
Poster Facts:
-70% of the worlds cocoa and coffee beans are harvested by child slaves and forced labour
-60% of the workforces on coffee plantations are children
-71 contries make 130 goods that are produced with child and forced labour
-Most of the worlds 25 million coffee workers make less than 1% the value of your daily cup of coffee
-there are more slaves now than at any other time in history
Top 10 ideas/ fair trade facts
- Nearly half the world lives on less than $2 a day and the poorest 40% of the world’s population has only 5% of the global income.
- An estimated 218 million children are engaged in child labor (UNICEF).
- Agrochemicals, which are only allowed in fair trade in rare cases, are often used to cultivate crops. These can be toxic, posing health risks
- Almost three-quarters (126 million) of children engaged in child labor work in hazardous conditions, (UNICEF).
- When farmers are not guaranteed a minimum price for their crops, they often fall victim to the global economy if demand decreases.
- Fair trade guarantees a minimum price, so that farmers won’t fall deeper into poverty if the global economy influences profits.
- A young male laborer might fetch $40, whereas an HIV-free female might attract a price of up to $1000.
Today, more than six million people – farmers, producers, workers and their families – in 70 countries benefit from the unique, independent Fairtrade system.
Fairtrade delivers a better deal for farmers and producers in the developing world through:
A fair and stable price for their produce (Fairtrade Minimum Price)
Security of long-term contracts
Investment in local community development
Improved working conditions
Environmentally sustainable farming methods
Support in gaining the knowledge and skills needed to operate successfully in the global economy
Passionate about Fairtrade? Are you organising an event or activity? If you are new to Fairtrade or are looking to get more involved, there are exciting and creative ways to inform your friends, family and community about Fairtrade and trade justice.
With every cup of Fairtrade coffee drunk, we are helping to make a difference to farmers and workers, their families and communities. With your involvement that number can grow.
Find out how you can get involved with Fairtrade at school, work, university or in your local community. Whether you are a heartened individual or part of a group, every voice and every action counts.
You have the power to do something amazing. The power to help farmers build better futures for themselves, and improve working conditions around the world.
Coffee break is your chance to learn about how fairtrade makes a difference and how you can take a stand agianst modern slavery.
There are many consequences of unfair trade. To begin with: child labor, worker exploitation, and climate change caused by pollution have devastating effects.
Poster Facts:
-70% of the worlds cocoa and coffee beans are harvested by child slaves and forced labour
-60% of the workforces on coffee plantations are children
-71 contries make 130 goods that are produced with child and forced labour
-Most of the worlds 25 million coffee workers make less than 1% the value of your daily cup of coffee
-there are more slaves now than at any other time in history
Top 10 ideas/ fair trade facts
- Nearly half the world lives on less than $2 a day and the poorest 40% of the world’s population has only 5% of the global income.
- An estimated 218 million children are engaged in child labor (UNICEF).
- Agrochemicals, which are only allowed in fair trade in rare cases, are often used to cultivate crops. These can be toxic, posing health risks
- Almost three-quarters (126 million) of children engaged in child labor work in hazardous conditions, (UNICEF).
- When farmers are not guaranteed a minimum price for their crops, they often fall victim to the global economy if demand decreases.
- Fair trade guarantees a minimum price, so that farmers won’t fall deeper into poverty if the global economy influences profits.
- A young male laborer might fetch $40, whereas an HIV-free female might attract a price of up to $1000.
Workbook - Flyer work (Azzy)
Based on the original brochure layout of a double sided page, I've tried out making an opening 4-page brochure. With the same general style as the posters.
Two similar front pages, one with slightly more grids than the other, and different fonts.
A layout of the inside pages and the back, including the logos, just without any body copy
Including some of the body copy, which moved around the layout to help fit....
Still needs more work.
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