Process - End of week 5

This week has consisted mostly of refining designs toward a finale. With a perticuler focus a getting the grids sorted on the brochure cover and giving the website a visual overhaul. We both made different covers for the brochure to gain feedback o which is working better, they are similer however and take a much simpler approach using one main image. The website banner has been redone using feedback recieved in class (to much awkward white spaces) and we have began work on a background to tie it all together.

Process - End of week 4

After exploring the grid and imagery on our posters we moved on to the flyer and website updating both with the our new take on the style and grid. we also explored a book style flyer apposed the double sided page we had done up till now. We also began sourcing content to add into our designs. At this point we feel we have covered a lot of ground and are now just massaging and developing our designs.

Process - Tuesday week 4

Feedback from Mondays class told us our style was much improved, however the theme of slavery was far to prevalent and there was barley any coffee. So we generated more concepts using the same style, but with a different approach. This time we focused a lot on the grid and the imagery we use, making sure to cover a range of themes.

Feedback on those designs told us the imagery was much better, but the grid was to strong and we need to break away from it least ours designs become to constrained and structured. We generated more concepts exploring the grid further, attempting to break out of it and adjusted some of the crops in our images to refine the aspect/theme the particular image was trying to portray.   

Process - End of week 3

After Interim on Tuesday our feed back suggested that we need to refine our stylistic approach and settle on an angle/tone for our work. With a new goal in mind of art and slavery we began generating many poster concepts juxtaposing images of famous paintings depicting slavery to convey our message. We also generated a few possible brochure concepts in the new style and testing the waters a little on how it would be layed out and how the style would transfer between the different media. Finally we started work on our website, first with thumbnails and wire frames and finally produced a mock up using Dreamweaver, also testing how the new style would apply in a web context.

Interim was really helpful for us because it gave us a specific goal to focus on and the process of generating concepts and mock ups is always necessary to advance the project at this stage.  

Process - Tuesday Week 3

Since Tuesday last week Lucas has produced lots of concepts focused on the message/theme and we both refined our mood boards. we selected our best 2 concepts and mocked them up to A3 using the style and colors of our mood boards. At the interim presentation our concepts and mood boards were critiqued by tutors and the class and we received a large amount of great feedback. The feedback has told us we need to focus on refining a specific style and decide on a particular theme. This critique has been an important part of the process because it allows us to develop and further our ideas positively.

process - Tueday week 2

Our homework was critiqued, giving us insight into what we need to work on, in our case we need to focus on our message and style.

This week we generated a word list of related themes as a class and used those works to help refine our ideas. by choosing one word of each category we are able to create diverse ideas. We also analysed websites for their good and bad qualities (flow, hierarchy, etc) an important task for us to start thinking about our own websites and what we need need to consider when putting them together.
Azzy produced a range of concepts to further our ideas and specifically reach our target audience.

We also attended the HTML workshop to gain the basic skills necessary to create our website for this paper.

process - end of week 1

13/9/14

Ideate, Make, Understand

After class Tuesday we went home and began gathering information to assist with idea generation. We made a wordlist containing themes, tangibles and intangibles that relate to fair trade, coffee and artists. We then made an image library containing the same. Which included type, colour and a few examples of coffee themed websites and how they approached their themes of coffee. Traditional with stamps and grunge looking with textures and letterpress type, and a clean professional approach, sleek, minimalist, flat shapes/ colours.
Then Lucas created some moodboards that visually displayed the two approaches that we discovered. Then we both put together a new thumbnails aiming to use visual rhetoric, and Lucas also created a few potential website ideas using the moodboards as well.

Ideation and word lists are an important part of the process because it helps generate ideas and helps us to consider all relevant aspects of our topics and themes. mood boards are also important and advanced our project by collaborating and sorting relevant ideas into groups that benefit us.